Gift Card

Let’s talk about something we all encounter but rarely formalize in a treatment plan: the Gift Card. I’m not referring to a retail promotion, but to its structured application as a tangible, contingent reinforcer within a therapeutic framework. In my practice, which blends internal medicine with a heavy focus on chronic disease management, the struggle isn’t just diagnosing—it’s getting patients to do the things we know will help them. The prescriptions, the lifestyle mods, the follow-up appointments.